Energy Savings – National Journal Article

In the National Journal article, “The Missing Piece; The energy debate can’t just be about increasing production. It also has to be about improving energy efficiency.”, the author, Ronald Brownstein analyzes current energy policies pushing for new technologies in the world of energy efficiency. The missing piece, he claims, are current technologies that “..cut the amount of energy we use to heat and light commercial and residential buildings by a stunning 15 percent over the next 25 years, compared with a scenario where we make no technological advances. By 2035, oil consumption would also be about 10 percent less than it would be otherwise. “

Window film is, of course, a piece of the energy savings puzzle, along with different types of lighting, HVAC, and other current technologies.

So how do we, as an industry, help to push this agenda? To give legitimacy to the energy savings, HanitaTek and Hanita Coatings have hired energy specialists to help us work with building engineers etc. Through conversations at the top, we hope to influence building managers to push for films to be placed on buildings to save energy.

We also have Energy Plus e-Film programming available to help you, our customers, show the return on investment of film installation to commercial customers. As a matter of fact, all you have to do is contact us to get a version that can be downloaded to your computer. We even have training available online on how to run these analyses.

We also cannot forget the work of the IWFA. We do not “see” most of the work they do behind the scenes on our behalf every day. They are actively working with government lobby groups and energy companies to make sure our films are included in energy savings bills, and incentives are provided for homes and businesses for installing the film.

Energy savings is becoming a huge opportunity for our industry. It is important that we all become knowledgeable now, to help grow our businesses going forward.

To read more, check out the article at: http://nationaljournal.com/columns/political-connections/energy-efficiency-gets-short-shrift-20110512

ANSI vs CPSC Testing

The best way to bid correctly is to always understand the testing standards to which the film must meet.  These can be confusing, but speaking intelligently about them can make the difference in earning your potential client’s trust.

One common question we receive is to explain the difference between the ANSI Z97.1 test protocol, and the CPSC CFR 1201 are both human impact tests that are designed very similarly.  Both are designed to mitigate injury when the glass is broken. 

CPSC’s 16 CFR 1201 is the federal standard, where ANSI Z97.1 is voluntary, and leaves the determinations of when and where safety glazing materials must be used up to fenestration specifiers.  Both test methods have pass / fail criteria, and involve different categories or classes based on the distance of the ball drop and foot-pound impact.

The Glass Association of America has a really nice, in-depth article about these two tests, how they are different, and what that means to you.  You can see it here.

HanitaTek’s 4 and 7 mil clear, as well as the new 5 Mil Optitune 22 have passed these tests.  If you ever have any questions as to what films would fit a specification’s bill, please contact us.  We want to help you succeed!

An update from the IWFA


HanitaTek is a proud member of the International Window Film Association, and works with the IWFA to move our industry forward. Below is an update from our partners at the IWFA:

The IWFA has been forging ahead with new initiatives and activities to benefit the industry. If you are not already a member we encourage you to join and take advantage of new opportunities to participate in your industry trade association and further the awareness and growth of window film. A strong membership is critical to growing the market for everyone.
One of the most exciting changes taking place at the IWFA is the reuniting of the major industry efforts of the window film manufacturers with those of the dealers and distributors into one strong cohesive movement. With this single unified platform, the IWFA now has an even stronger voice to increase the visibility and awareness of the window film industry.
To advance this initiative, the IWFA elected a new Board of Directors for 2011 that for the first time represents all facets of the industry – manufacturers, dealers and distributors — to make sure that the needs of every member continues to be served and that everyone has a voice in what we are doing.
In addition a new committee formed to support dealer and distributor members. The new Members Action Committee allows dealers and distributors to have increased input on IWFA matters and is currently accepting new members from the IWFA membership base. Dealers and distributors can now also serve on many of the newly formed committees that are addressing specific areas of interest to increase the presence of the window film industry as a whole.
The IWFA is looking forward to increased member participation and accepting requests from dealers and distributor members to join the following committees:
• Members Action –Mentioned above, this newly formed committee is responsible for representing the needs of our dealer/distributor members. Additionally, this group will play an active role in creating educational materials for industry use to help us create a consistently positive message and approach as we spread the word about window film.
• Government Affairs – The IWFA has taken a very active role in increasing window film’s role at the legislative role and this task is being spearheaded by the Government Affairs committee. One of the major initiatives resulted in window film’s inclusion in last year’s proposed HomeSTAR and BuildingSTAR legislation.
• Alliances and Membership – As our association works to increase the influence and awareness of window film, our members are more critical than ever. Now forming, this
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committee is specifically tasked with growing IWFA membership and creating strategic industry alliances.
• Technical and Standards – The work of this group was critical to achieving window film’s NFRC rating and it is continuing its work with standards-setting groups to include window film in its ratings and recommendations around energy efficiency to grow the awareness of window film as a building product.
• Communications and Education –Continuing its push to increase the market awareness of window film, this committee is actively working on a brand update for the IWFA, a revamped website, and an aggressive public relations program which started last year with the appointment of Schwartz Communications.
The IWFA is excited about new initiatives ahead and invites everyone to keep checking our website for additional updates. To learn more about a membership in the IWFA, including how to join, click here.

Customer Service – A Lost Art?

In today’s recovering economy, I truly feel people are ready to be treated a little better.  I also believe that in order to not only survive but to thrive in the new post recession economy, the customer has to feel as if they come first, and loyalty will follow. 

Over the last several days, I have had a problem with a shipment sent (without naming names) with one carrier, and had to resend it with another.  The difference in service astounded me.  While one carrier’s call center had no information other than what was available on their “screen”, the other called a service center employee to get me an answer.  While one carrier told me it was our fault there was a problem, the other offered to call me throughout the day to give me updates.  While one carrier made it seem as if they did not care if we shipped with them or by pony express, the other bent over backwards to make sure I knew how important our business was with them, and, more importantly, how important it was for us to trust in their service.  Such an impression was left on me that I am considering moving all of my business away from the first to the second, and wonder how long it would be before the first noticed.

We fee the same way about your business as the second company felt about ours.  We want to give you the information you need, and we want you to trust us.  To me, it has always been a priority.  Now I am making it the responsibility of the whole company.   We want to be your choice.

2011 is a year of big new things in this area.   We added an engineer, Mark Carlson,  to help you win bids requiring energy analysis.  He has also put together some training videos on our energy savings as well as safety solutions which can be seen here.  We have been given access to Energy Plus eFilm, and are able to put it on YOUR computers to prove the energy savings of your products.  We have created some new films to help you compete, such as the 5 mil Optitune 22.  We have started using both Fed Ex and UPS, and are able to save you some shipping costs.  We are in the process of remodeling the Dallas service center.  This will give us more space for training, and will be much more efficient for shipping to you!  We also are adding more to our staff before the year is over!  All of this is being done so as we can make a better buying experience for you, our customer.

Here is a quick video that has motivated me to be better. Perhaps you, too, can learn from Taxi Terry!

Together We WILL Succeed

The first week of March was an exciting one for the HanitaTek staff.  We all got together, which we so rarely do, and were joined by three members of Hanita Coatings Israel.  (Oved Shapira, CEO; Svetlana Mosheev, R & D; Carmel Heth – Energy Savings Solutions Product Manager)  Not only were we in a beautiful place, Temecula, CA, but we were surrounded by those committed to making our business better for us and, more importantly, for you.

 I won’t go into all of the boring details, but wanted to give an update on some of the things that are important to our customers that were discussed at our meeting.

Renewed spirit of service.  We want to do what we can to make it easy for our customers to sell our film.  This is clear all the way from the CEO of Hanita Coatings, to every member of the HanitaTek team.  What are we doing to try and better service you?

1) We are updating our equipment in Dallas to be able to cut thicker films, hold more inventory, and be more efficient.

2) We are remodeling the Dallas facility to include a better training area.  It is our hope that we can train more of you in our newer security products, energy savings, and any other areas that you feel will help you to sell our films.

3) We all have been listening to your requests for new products, and the R & D team at Hanita are hard at work bringing some of them to fruition.  We are committed to creating the products you need.  In my 7 years with the company, I have never seen more of a drive to get the customer what they want, when they want it!

 Energy Savings.  We have added personnel in both Israel (Carmel Heth), and the US (Mark Carlson) to help you sell our products for energy savings.  How are we doing this?  A lot of it is being done in the background.  We are pushing through various groups and local governments for the recognition of film as a rebatable energy savings product. 

 We also now have Energy Plus eFilm available for our sales staff and customers.  What does this mean for you?  We can now do energy analyses with our films in a much shorter turn around time.  Better yet! YOU can do these analyses yourself!  What better way to sell your product than to show the short ROI and real dollars saved in energy!  Mark Carlson is also working hard on doing modeling on example buildings in different areas, so as you have a general example prior to even collecting any data.

 Safety & Security.  You would be hard pressed to find a more real-world tested product than the attachment systems from Al-Sorag coupled with the SafetyZone security films from Hanita Coatings.  We know they are the best, and we are committed this year to get the test data needed in the United States to sell these products.  Furthermore, we have Shay Levy, project manager from Al-Sorag, here in the States to help us push this product.  He is here to train you on No-Bar and Clear-Bar, help to spec these products on jobs, and to even help with difficult installs.  He is a great person, and we are so fortunate to have him here to help us!

  These topics are just the tip of what we have in store for 2011 and beyond.  I can say with all honesty that I am extremely excited to work with this team, and to help our customers be successful. 

 Together, we can all succeed in 2011.  We value your business and ideas.  We want to work with you to give you what you want, when you want it. 

~Sarah

IWFA – Pushing Our Industry Forward

   HanitaTek is committed to helping our industry move forward.  We are big supporters of the IWFA, who has done a lot of work on all of our behalf to push for legislation that betters our industry, and to make sure window film has a bright future.

   Last year, Window Film Magazine’s publisher Debra Levy, held a roundtable with IWFA committee members and had a candid discussion about their successes thus far and where the industry is going.Click here to read the latest issue of Window Film Magazine, where this interview is featured and can be found on pages 28-31. This article is a great leadership piece and discusses the opportunities that the IWFA has participated in, and the momentum they continue to achieve in the industry.

   If you are not already a member we encourage you to join. The IWFA is forging ahead with new initiatives and activities to benefit the industry and a strong membership is critical to growing the market for everyone. To learn more about a membership in the IWFA, including how to join, click here.

New 5 Mil Optitune 22 Passes ANSI Z97.1 2009 Testing!

   We are excited to report our newest addition to our safety film lineup, 5 Mil Optitune 22, has passed the ANSI Z97.1-2009 test for human impact.

If you would like more information on ANSI human impact testing, our new 5 Mil Optitune 22 safety film, or the test report itself, do not hesitate to contact Sarah today.

Better Buildings Initiative – A Note from the IWFA

As active members in the IWFA, we want to keep you up to date on the Better Buildings Initiative, and how this can benefit you.  To read the article in Window Film Magazine, click here.

As you may know, President Obama unveiled on February 3 a five-point “Better Buildings Initiative” intended to make commercial buildings 20-percent more energy-efficient by 2020 by catalyzing private sector investment through a series of incentives that promote energy-efficient building upgrades. Below, we have included an article that posted today in Window Film Magazine, with thought leadership from the IWFA highlighted. While it is still unclear what this plan will mean for our industry, Obama’s initiative will hopefully keep the issue on the minds of the country’s leadership. The IWFA will continue to keep an eye on this initiative and its progress, and keep our members updated.

If you are not already a member we encourage you to join. The IWFA is forging ahead with new initiatives and activities to benefit the industry and a strong membership is critical to growing the market for everyone. To learn more about a membership in the IWFA, including how to join, click here.

A New Year – A New Committment

Photo of Hanita Coatings factory, overlooking the Mediterranean Sea.

While things may seem to be quiet here at HanitaTek, there is a sense of excitement building underneath the covers.
2010 was a year of great change for the company. Hanita Coatings had new leadership, HanitaTek brought on Jim Black as President. We also brought on Dennis McMullin as Sales Representative in the South West, and Mark Carlson at the end of 2010, a Certified Energy Manager.
2010 was also a year of improvements. Hanita Coatings obtained NFRC certification on many of their products, created new products for our market, including 5 Mil Optitune 22 and Gray Silver Gray 15.  We also have expanded our InfoZone App to make it more user friendly – changing tolerance restirctions and allowing for metric measurements.

But the real change happens now in 2011. All of these changes have set us on the path in which we create value for YOU, our dealer. Part of what I love about our company is the relationships we have with our customers. We so value your business, your knowledge of the industry, and your professionalism. I enjoy coming to work every day, because I get to speak with amazing people, and help them better their businesses. It is this respect and value which we are building on in 2011.

So here is our committment to you in this new year:

Everyone at HanitaTek will show how much we appreciate you and your business. We will spotlight your accomplishments, help you sell projects, and thank you every step of the way.

We will all work everyday to provide more value, whether that be service, products, or information, than we ever have before.

We will utilize our resources to help you sell our products as energy saving, property protecting solutions to your customers needs.

We will have fun doing so.

We look forward to growing with you this year. We look more forward to providing you with the service and tools you need to be a success. 2011 is going to be a great year, and we are excited to share it with you!

~Sarah

Jim Black – VP of IWFA Board of Directors!

    Congratulations are in order for Jim Black, our fearless leader, who was elected Vice President of the IWFA Board of Directors  today!

   Jim has been and continues to be a big advocate for the window film industry, and an active committee member of the IWFA. He looks foward to helping to push our industry forward.

  Congrats, Jim!!

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