In the National Journal article, “The Missing Piece; The energy debate can’t just be about increasing production. It also has to be about improving energy efficiency.”, the author, Ronald Brownstein analyzes current energy policies pushing for new technologies in the world of energy efficiency. The missing piece, he claims, are current technologies that “..cut the amount of energy we use to heat and light commercial and residential buildings by a stunning 15 percent over the next 25 years, compared with a scenario where we make no technological advances. By 2035, oil consumption would also be about 10 percent less than it would be otherwise. “
Window film is, of course, a piece of the energy savings puzzle, along with different types of lighting, HVAC, and other current technologies.
So how do we, as an industry, help to push this agenda? To give legitimacy to the energy savings, HanitaTek and Hanita Coatings have hired energy specialists to help us work with building engineers etc. Through conversations at the top, we hope to influence building managers to push for films to be placed on buildings to save energy.
We also have Energy Plus e-Film programming available to help you, our customers, show the return on investment of film installation to commercial customers. As a matter of fact, all you have to do is contact us to get a version that can be downloaded to your computer. We even have training available online on how to run these analyses.
We also cannot forget the work of the IWFA. We do not “see” most of the work they do behind the scenes on our behalf every day. They are actively working with government lobby groups and energy companies to make sure our films are included in energy savings bills, and incentives are provided for homes and businesses for installing the film.
Energy savings is becoming a huge opportunity for our industry. It is important that we all become knowledgeable now, to help grow our businesses going forward.
To read more, check out the article at: http://nationaljournal.com/columns/political-connections/energy-efficiency-gets-short-shrift-20110512





